JoPaulo is best known for bringing out your natural and unique beauty to the full. With unparalleled attention to detail creating amazing haircuts and healthy vibrant hair colors for his guests. His own exclusive designs make him a sought-after stylist with guests traveling from far and wide.
Healthy, shiny and thicker hair comes from within and what you put into your body, on your skin and hair, directly influences this. Haircuts should be easy and simple to style as well grow out beautifully - even months after the "normal" maintenance date and with little to no styling tools required or regular visits to the salon.
JoPaulo’s commitment is to offer you a more natural and organic experience and to be as chemically free as possible without all the fluff of "clutter products," and less time spent at home achieving that gorgeous looking hair.
JoPaulo, an award wining London-trained professional stylist and designer hair-cutter has been doing gorgeous hair for over thirty years. From southern Africa, the Mediterranean, Turkey, Egypt, Europe, and South America, JoPaulo brings his world-class techniques with a holistic approach to California. With expertise in Trichology-based principles, UK certified in Advanced Clinical Nutrition, and his signature line of products help deliver amazing results and restoration to hair every time.
JoPaulo Naturals Organics Salon & Health Boutique ~ Internationally Est Since 1991
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Background
JoPaulo is an African Portuguese native born and raised in Mozambique, Zimbabwe and South Africa. He relocated to London from Zimbabwe right after high school to train as a hair professional specializing in designer cuts and Trichology based principles.
Age of 21, JoPaulo opened his first salon (formerly known as Abstract Hair Salon) on returning to Zimbabwe from the UK. His interest in African botanicals, herbs and fruits prompted him to take a more holistic approach to hair care and health. JoPaulo began formulating natural in-salon hair treatments for his clientele at a time when nature based products were not available in salons. Experimenting with natural and pharmaceutical preservative systems that did not always yield favorable result due to lack of advancements of that time.
Age of 23, JoPaulo was hired by a South African company to serve as a product consultant for TRESemmé Professional (before it became a household name) and a color consultant for Indola, an international hair color brand.
Age of 25, he went onto form in partnership an apparel design and manufacturing company. From fashion shows to traveling the world JoPaulo had limited time to work with hair and opted to leave the fashion industry and devote more time to his salon in Zimbabwe.
At age 32, JoPaulo fell in love with the USA, and especially California where he now lives with his family.
USA Bio
2007 - JoPaulo established his second salon in California working in Ventura and West Hollywood.
2008 - JoPaulo Naturals Organics hair products was born with focusing on using less products on the hair for noticeable and lasting results, therefore doing away with "clutter products." This was also the introduction of the JoPaulo product REFILL program which greatly reduces the use of plastics for a more Eco-friendly practice. He went on to introduce and use Rooibos/Red-Bush tea, pure Argan and Baobab oils years before it became mainstream internationally.
2011 - Returned to Botswana, Zimbabwe and South Africa for further product, manufacture and distribution research.
2021 - Expanded the Ventura salon and location to focus on introducing his favorite nutrient dense African teas, fruit powders, collagen, bee pollen and more for beauty, health and well-being. Along with adding unique apparel, world handmade jewelry, equestrian design jewelry and memorial art along with other gifts.
JoPaulo is also a UK Certified Advanced Clinical Nutritionist and Personal Integrative Trainer in sports and rehabilitation fitness since 2006 and continues to work in this field.
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As a life long Californian, Heather had exceeded all expectations in the makeup and skin care industry. With over 18 years in the profession she decided to move onto a different direction by following her calling in creating innovative art using multiple mediums- an inspiration acquired in childhood watching and helping her father in carpentry. Heather's attention to detail is impeccable and can be seen in all areas of her work. When she is not managing JoPaulo Salon, Heather dedicates her time to her artwork projects and crafting new and creative skills.
Background:
Licensed in Massage Therapy and worked at a holistic wellness spa in Ventura/Pierpont.
Licensed Aesthetician.
Introduced unique body products and treatments
Creating soaps and candles.
Consultant for JoPaulo Naturals Organics Products.
Re-purposing and redesigning old furniture into art forms.
Ceramic tile art.
Current:
Designing and creating hand crafted jewelry using a wide range of metals and stones.
Equestrian Design Jewelry & Memorial Art creations.
Managing director, consultant and partner to JoPaulo Naturals Organics.
If you're a new guest thinking about booking with JoPaulo, here's some information to help you understand what services he may or may not offer and help determine whether JoPaulo is a good fit for you. As a holistic salon, JoPaulo's emphasis is ALWAYS your hair's health, which often includes NOT doing certain hair services or utilizing products or tools in the manner that you've grown to anticipate or are accustomed to at other salons. Compromising on any of these services that may add to or continue to negatively impact your hair and will not be recommended as by doing so can oftentimes take up to 10 months or even several years to restore your hair back to normal.
And here is why. As our hair ages, which typically starts in our early twenties, certain characteristics emerge and accelerate as we biologically age. Some of this may be hormonal and internal changes including changes in our health, stress and other environmental factors. Signs of this typically include hair thinning, hair loss, slow growth, continuous breakage, accelerated graying and lack of luster to name a few. Often times you may notice changes in your hair texture, volume, and moisture retention, making it more difficult to style and care for your hair like you use to. Maintaining healthy hair habits both in and out of the salon can significantly prevent or mitigate these negative effects considerably, giving you gorgeous and healthy hair for years to come and without the need of numerous “clutter” products, in-salon services, hot tools, treatments, or "magic potions," most of which may greatly exacerbate these issues.
In some situations, if JoPaulo determines that your hair cannot withstand specific chemicals, styling services, or procedures, he will propose an alternative and, if necessary, work with you to gradually acclimate to a new hair style, cut, and/or color. This may also include a guidance on improving hair from the inside out in order to address deeper concerns that cannot be resolved with products or cuts alone. The list below indicates the cumulative effect of some of these services, whether performed in-salon or at home which are considered the most damaging and or not advisable. Certain services listed will NOT be done, others may still be performed by JoPaulo or may be minimized or discontinued for an extended period of time till the health of your hair is restored.
Note: With dry or damaged hair performing designer cuts and certain styles may be impossible to create and maintain. With healthy hair and the right cut you should be able to prolong your salon visits much longer than what you are accustomed to. Oftentimes styling hair at home becomes easier, and even wash and wear styles dry out beautifully with no frizz. Colors last longer with predictable results and fade less without the use of color saving products. Some clients only require 2 to 3 hair cuts a year as their ends are not dry, thinning or damaged. This is particularly advantageous for those who are aiming to grow their hair longer.
NO - Chemical Straighteners/Relaxers & Keratin Treatments
There are increasing concerns about the safety of chemical hair relaxers with potential adverse effects including hair and scalp reactions, kidney injury, respiratory disease, various cancers, and impacts on puberty and fertility. Even the occasional use of these products can introduce dangerous chemicals into the bloodstream, raising the risk of major health consequences over time. Endocrine-disrupting chemicals (EDCs) such formaldehyde, parabens, phthalates, and heavy metals are found in a lot of relaxers and straightening treatments. These poisons can disrupt hormone function, DNA integrity, and cell health after entering the body through the scalp, one of the most permeable parts of the body.
Women who routinely use chemical hair straighteners are considerably more likely to get uterine cancer than those who do not. Studies also point to a probable link between these products to breast and ovarian cancer. Companies that have promoted these products as safe despite being aware of their risks are now being held accountable by women who have developed cancers, fibroids, reproductive problems and more.
Note: Even formaldehyde-free products may contain active ingredients that release formaldehyde during the heating process and typically contain other harmful ingredients that replace it. Heat from a shower can also activate these chemicals releasing it into the air we breathe when we wash our hair.
NO - Full Head Bleach
Bleaching hair involves a process that raises your hair's outer cuticle to enable the bleach to penetrate and remove or lighten your natural hair color. The cuticle under a microscope has an appearance like that of overlapping fish scales. Beneath the cuticle is the cortex where our natural color is and where hair moisture and strength resides. It is responsible for the hair's elasticity and texture maintaining its health and vibrancy over our lifetime.
Repeated bleaching over time causes the cuticle (scales) to become permanently open instead of shutting close. This results in difficulty for the hair to hold onto moisture within the cortex. Dryness, brittleness, loss of elasticity, split ends, and breaking may result from this. Hair loses it's ability to withstand environmental factors like the sun, oceans and chemicals in swimming pools. It becomes extremely difficult to style and maintain. Brushes and hot styling tools (curling irons/flat irons) continue to erode the hair further causing irreversible damage.
Note: When adding hair-dyes to this type of over-processed hair, colors become unpredictable and fade faster. For a lot of people bleach can also be an irritant to the scalp and can result in prolonged redness, itching, flakiness or worse.
YES - Bleached Based Highlights - (Dependant on current health of you hair)
JoPaulo will not perform highlights on hair that is overly dry, damaged or frequently styled with hot tools. If you are not using the right products which help replace the moisture and protein loss from bleaching this will cause further drying and break off to the hair. Negative chemical reactions can also occur if you use well water, spend a lot of time in the sun and water (pool or ocean) or use of products like Sun-In and many others to name a few.
Important Note: The riskiest type of highlighting is when the stylist employs a natural, fine, and thin technique, using very fine strands to make the highlights appear subtle and natural. This may initially provide a natural appearance, but the difficulty with this strategy is that it becomes nearly impossible to touch up the roots and match the distribution of the highlights in future appointments. Because the highlights are so thin and spread out, most stylists end up overlapping new highlights on top of already highlighted portions from previous salon visits. This causes considerable damage over time. On the other hand if the stylist steers clear of overlapping, the new highlights may not blend in with the existing ones, which could lead to uneven colors with each appointment. For this reason, it's crucial to give these factors significant thought, particularly if you intend to keep your hair blonde or highlighted for a long time.
JoPaulo may recommend other highlighting techniques or an alternative to minimize damage and maintain the long-term vibrancy and health of your blond hair.
NO - Curling Irons & Flat Irons - YES On Blow Drys
Applying too much heat can damage your hairs outer protective covering known as the cuticle, exposing the cortex where our natural color is and where hair moisture and strength resides. The damage can start as split ends but can go all the way up the hair, resulting in hair breakage and irreversible and permanent damage over time. Hot styling tools are often combined with heat protectant products containing silicones. This not only destroys hair but also releases dangerous compounds into the environment, such as Cyclic Volatile Methyl Siloxanes (cVMS), a group of silicone compounds also commonly found in other hair products. Excessive exposure to cVMS commonly contained in these products may harm the liver, lungs, respiratory tract, and nervous system according to researchers from the American Chemical Society (ACS) on studies using laboratory animals. Hot tools also emit Volatile Organic Compounds (VOCs), which degrade indoor air quality.
Note: The widespread belief that heat-protectant products and certain oils protect hair from heat is mainly false, particularly when it comes to high-heat styling tools. This is no different to rapidly cooking foods in high temperature. The exact same idea applies to your hair; however, this process causes severe damage and irreversible hair loss over time.
NO - Hair Products Containing Silicones
Please note, if you use any hair products at home containing silicones, results on your color service may be unpredictable and not as long lasting. This can be discussed during your consultation. Most color saving shampoos and conditioners containing silicones do not work.
Silicones are derived from petrochemicals. Numerous industries use silicones, including aerospace, automotive, construction, textiles, food, healthcare and cosmetics. Silicones can be found in the ingredient list of most products containing the letters “cone” at the end of the word, for example – Dimethicone. Although there are other silicones that do not contain “cone” at the end, the former are considered the most common.
Silicones contain Cyclic Volatile Methyl Siloxanes (cVMS). Some of the information on this topic is briefly covered above (Curling Irons & Flat Irons) regarding cVMS, a group of silicone compounds commonly found in heat protectants, hair and skin care products along with its affect on health, hair and the environment.
Please read the following articles by JoPaulo regarding silicones for further information as to why this is not used at JoPaulo salon and what oils you can use to replace them. Silicones - What You Should Know & How To Remove Silicone Buildup & Replace With Natural Oils
Note: Without genuinely benefiting your hair, waxes and silicons coat your scalp and hair, clogging hair follicles and skin. This doesn't encourage healthy hair growth or a healthy environment for hair care, causing build up making the hair limp or difficult to style over time. You may assume you have difficult or stubborn hair but most likely it is the result of the products you use. This leads to endless product purchases (clutter products) in search of a solution to this problem.
More Questions?
If you have any further questions JoPaulo provides a free 20 minute consultation to new guests, and any charges incurred ($1 per minute) beyond that time can be applied to your hair service when you arrange an appointment with him. Keep in mind arriving late for your consultation time is included in the 20 minute free time slot. If arriving later than 10 minutes the consultation may be cancelled and can be rescheduled if need be.
For more information on our services, products or prices please read the section below before calling or filling out the contact form.
New guest to JoPaulo Salon looking for a color service, a free consultation is required prior to booking your appointment.
Please note, if you use any hair products at home containg silicones, results on your color service may be unpredictable and or not as long lasting. This can be discussed during your consultation.
Wednesday to Saturday - OPEN
Operating Hours Are Based By Appointment Only
Monday to Tuesday - CLOSED
Phone: 805-765-1772
1821 East Main St - Ventura, CA 93001
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Consultations eliminate unnecessary services you may not need. It also gives JoPaulo enough time for YOU without double booking or rushing on the day of your service. This is an excellent time to have a skin allergy test if you have any sensitivities or trying a new color brand. JoPaulo will discuss any questions you have regarding hair health or issues, color, styles, cutting techniques and ingredients.
New guest requesting a color service are required to set up an appointment for a * free 20 minute consultation prior to booking service. In has been our experience that giving a quote over the phone tends to be way higher in price range than the actual day of your service appointment.
(*) Note: Any charges incurred ($1 per minute) beyond the 20 minute slot time can be applied to your hair service when you arrange an appointment with him. Keep in mind arriving late for your consultation time is included in the 20 minute free time slot. If arriving later than 10 minutes the consultation may be cancelled and can be rescheduled if need be
An approximate price range for an all over single process color (not including a cut or blow-dry) is between $120 - $170 (dependent on hair length).
Click here for more info about our unique color line.
All booking requests can be done by phone, text or emails. JoPaulo does not do walk-ins for hair services and appointment requests. We generally return our calls, emails and texts within a couple of hours or less during our operating days which are Wednesday to Saturday.
MONDAY and TUESDAY requests may take a little longer as we operate away from the salon on those days. It is advised to reserve your appointment(s) with JoPaulo at least 2 weeks in advance to avoid disappointment. Optionally we can also put your name on our waiting list in case a cancellation occurs.
If you are late by 10 minutes or more your services may be altered to fit the remaining time and you may still be responsible for the full amount of the services booked. On some occasions we may have to cancel or reschedule your appointment.
Our preferred payment method is credit/debit card (fee), checks or cash. Please bring exact change if you plan to pay with cash.
We look forward to meeting you!
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Late Arrivals
While we ask that our clients try to arrive on time for their appointment, we understand that sometimes there is nothing you can do about being a few minutes late or more. If you are late by 10 minutes or more your services may be altered to fit the remaining time and you may still be responsible for the full amount of the services booked. On some occasions we may have to cancel or reschedule your next visit.
JoPaulo and Heather like to give generous one-on-one time with their services. If you think you may be late for your appointment, please call and let us know 30 to 60 minutes beforehand. JoPaulo very rarely runs late and if this happens we will notify you 30 to 60 minutes prior to your scheduled appointment.
No Shows & Cancellations
We understand that sometimes you may need to change your booking – we kindly request 48 hours notice. No-shows and last minute cancellations enormously disadvantage both our business and other clients. Clients who no-show on numerous occasion will be required to pay in full before any appointments are booked. We sincerely appreciate your understanding and we will continue to try to keep things fair for all of our clients.
Cell Phones
Although we do not mind you using your cell phone, please do so responsibly and with respect to other clients and their stylists. Keep in mind that talking or texting on the phone makes it difficult for a stylist to do their job effectively and may result in an uneven cut or color. This can impact your service and corrections needed may not be possible if your service time is over.
Product Recommendations
If you have spent money and time to get that beautiful hair color, using the right shampoo and conditioner will extend the life of that hair color and help you achieve similar styling results. It truly does make a difference and may reduce frequent visits to the salon. If it’s not in your budget to take home all of what JoPaulo recommends, ask which ones are the most important, then add to your collection with each visit. Note: Ask us about our product guarantee and how you can save using our product refill option.
7 Day Service Guarantee
We understand sometimes we see things differently, therefore we have a 7 days guarantee policy (pending management approval). If you are unsure about your color or hair cut, please contact us as soon as possible within this time period so JoPaulo can take care of your concerns at no cost to you. We have a no refund policy on services completed and after the 7 day guarantee time period a change of mind may be charged up to full price.
Hair Color Tip: During your service, JoPaulo will likely recommend hair care products that will protect your color and maintain the health of your hair. If you have spent money and time to get that beautiful hair color, using the right shampoo and conditioner will extend the life of that hair.
No Tips Required
For JoPaulo clients only - Although appreciated JoPaulo does not expect tips. If you feel the need to JoPaulo would rather you purchase the recommended retail product/s to insure you look and feel your very best in between visits. And the greatest compliment you can give JoPaulo is a referral of a friend or family member.
Rewards Program
If you love your hair, let your friends and family know to mention your name when they book an appointment, and you’ll receive $20 off your next visit.