JoPaulo is best known for bringing out your natural and unique beauty to the full. With unparalleled attention to detail creating amazing haircuts and healthy vibrant hair colors for his guests. His own exclusive designs make him a sought-after stylist with guests traveling from far and wide.
Healthy, shiny and thicker hair comes from within and what you put into your body, on your skin and hair, directly influences this. Haircuts should be easy and simple to style as well grow out beautifully - even months after the "normal" maintenance date and with little to no styling tools required or regular visits to the salon.
JoPaulo’s commitment is to offer you a more natural and organic experience and to be as chemically free as possible without all the fluff of "clutter products," and less time spent at home achieving that gorgeous looking hair.
JoPaulo, an award wining London-trained professional stylist and designer hair-cutter has been doing gorgeous hair for over thirty years. From southern Africa, the Mediterranean, Turkey, Egypt, Europe, and South America, JoPaulo brings his world-class techniques with a holistic approach to California. With expertise in Trichology-based principles, UK certified in Advanced Clinical Nutrition & Weight-loss, and with his signature line of products, help deliver amazing results and restoration to hair every time.
JoPaulo Naturals Organics Holistic Salon & Health Boutique ~ Internationally Est Since 1991
If you are considering booking with JoPaulo, it is important to understand that his focus is on your hair's health. JoPaulo operates as a holistic salon, which may mean not offering certain hair services or using products and tools in ways typical of other salons. JoPaulo prioritizes services that do not compromise hair health, as such compromises could lead to long-term damage that may take significant time—up to 10 months or even years—to reverse
As hair ages, typically starting in the early twenties, several characteristics emerge that indicate biological aging, influenced by hormonal changes, health status, stress, dietary deficiencies and environmental factors. Common signs include hair thinning and loss, slow growth, increased breakage, rapid graying, and diminished shine, along with changes in texture, volume, and moisture retention that complicate styling and maintenance. Adopting healthy hair care habits, both at home and in salon, can significantly reduce these negative effects, helping to maintain beautiful and healthy hair without reliance on excessive ("clutter") products, treatments, or tools that may worsen the situation over time.
JoPaulo assesses whether your hair can tolerate specific chemicals or styling procedures, offering alternatives and assisting in acclimating to new styles or colors. He emphasizes improving hair health from within to address deeper issues beyond products or cuts. A list of potentially damaging services is listed below, with some being advisable to avoid, while others may be modified or temporarily halted until hair health is restored.
Note: Healthy and undamaged hair allows for easier maintenance of designer cuts and styles, prolonging the time between salon visits. It contributes to simpler at-home styling and enhances the longevity and vibrancy of hair color, often reducing the frequency of haircuts needed per year (2 to 3), which is beneficial for clients looking to grow their hair longer.
NO - Chemical Straighteners/Relaxers & Keratin Treatments
Concerns are growing over the safety of chemical hair relaxers due to potential adverse effects such as hair and scalp reactions, kidney injury, respiratory diseases, cancers, and impacts on puberty and fertility. Even occasional use can introduce harmful chemicals into the bloodstream, increasing health risks. Many relaxers contain endocrine-disrupting chemicals (EDCs) like formaldehyde, parabens, phthalates, and heavy metals, which can negatively affect hormone function, DNA integrity, and cell health after absorption through the scalp.
Women who regularly use chemical hair straighteners face a significantly increased risk of uterine cancer, along with potential links to breast and ovarian cancer. Companies that marketed these products as safe, while knowing their risks, are now facing accountability from women who have suffered from cancers, fibroids, and reproductive issues.
Note: Even products labeled as formaldehyde-free can still emit formaldehyde when heated, as they may contain alternative harmful ingredients. The heat from a shower can activate these chemicals, releasing them into the air during hair washing.
NO - Full Head Bleach
Bleaching hair raises the outer cuticle, allowing bleach to penetrate and lighten natural hair color. The cuticle resembles overlapping fish scales, and beneath it lies the cortex, which contains the hair's natural color, moisture, and strength, affecting elasticity and texture for overall hair health and vibrancy over our lifetime.
Repeated bleaching leads to permanent opening of the hair cuticle, hindering moisture retention in the cortex. This condition can cause dryness, brittleness, reduced elasticity, split ends, and breakage. The hair also becomes more susceptible to environmental damage from sunlight, ocean water, and pool chemicals. As a result, styling and maintenance become increasingly difficult. Additionally, the use of brushes and heat styling tools, such as curling and flat irons, exacerbates the damage, resulting in irreversible harm to the hair.
Note: Using hair dyes on over-processed hair leads to unpredictable colors and quicker fading. Bleach may irritate the scalp, causing prolonged redness, itching, and flakiness.
YES - Bleached Based Highlights - Dependent On Current Condition Of Your Hair
Highlights are not performed on hair that is overly dry, damaged or frequently styled with hot tools. Using inappropriate products that do not restore moisture and protein after bleaching can lead to further hair dryness and breakage. Additionally, negative chemical reactions may occur from factors such as well water use, prolonged sun exposure, contact with pool or ocean water, and certain products like Sun-In. JoPaulo may recommend other highlighting alternatives or options to minimize damage and maintain the long-term vibrancy and health of your blond hair.
Important Note: The riskiest highlighting technique involves using thin, fine strands for a subtle and natural look. While this method initially appears appealing, it complicates future root touch-ups and matching of highlights due to the thin distribution. Stylists often find themselves overlapping new highlights onto previously highlighted areas, leading to cumulative damage over time. Conversely, avoiding overlap can result in uneven color blending during subsequent appointments. Therefore, careful consideration of these factors is essential for those aiming to maintain blonde or highlighted hair over an extended period.
YES - On Blow Drys - NO Curling Irons & Flat Irons
The widespread belief that heat-protectant products and certain oils protect hair from heat is mainly false, particularly when it comes to high-heat styling tools. This is no different to rapidly cooking foods in high temperature. The exact same idea applies to your hair; however, this process causes severe damage and irreversible hair loss over time.
Applying excessive heat to hair can damage the cuticle, leading to exposure of the cortex, where natural color, moisture, and strength reside. This initial damage may manifest as split ends and, over time, can escalate to hair breakage and permanent damage. The use of hot styling tools, often paired with heat protectant products containing silicones, not only harms hair but also releases harmful compounds like Cyclic Volatile Methyl Siloxanes (cVMS) into the environment. Research by the American Chemical Society indicates that excessive cVMS exposure may adversely affect the liver, lungs, respiratory tract, and nervous system, based on studies using laboratory animals. Additionally, hot tools produce Volatile Organic Compounds (VOCs) that deteriorate indoor air quality.
NO - Hair Products Containing Silicones - Effects On Coloring & Styling
Hair products containing silicons; including color saver shampoos and conditioners, lead to unpredictable and less durable results in color services. These products often coat hair and scalp, creating build-up that hinders healthy hair growth and styling, resulting in limp or oily hair. The reliance on such products can lead to excessive purchases of "clutter products" in search of solutions to perceived hair or scalp issues.
Silicones, primarily derived from petrochemicals, and found in various industries, such as in aerospace, automotive, construction, textiles, food, healthcare and cosmetics. They can be identified in the ingredient list of most products containing the letters “cone” at the end of the word, for example – Dimethicone. Although there are other silicones that do not contain “cone” at the end, the former are considered the most common.
Silicones contain Cyclic Volatile Methyl Siloxanes (cVMS). Some of the information on this topic is briefly covered above (NO Curling Irons & Flat Irons) regarding cVMS, a group of silicone compounds commonly found in heat protectants, hair and skin care products along with its affect on health, hair and the environment.
Read the following JoPaulo articles on silicones for further information on why they are not used in JoPaulo salons and what oils can be used to replace them. . Silicones - What You Should Know & How To Remove Silicone Buildup & Replace With Natural Oils
More Questions?
If you have any more inquiries JoPaulo offers new customers a complimentary 20-minute consultation; any time past that may incur an additional fee ($1 per minute), and will be applied towards your hair service when you schedule an appointment.
Remember that the 20-minute free time period includes arriving late for your consultation. If arriving later than 10 minutes the consultation may be cancelled and can be rescheduled if need be. JoPaulo provides clients with individualized attention, ensuring timely sessions without double bookings and typically runs on time.
Covering Grays & Frequent Hair Coloring - How It May Be Aging Your Hair & Appearance
You may be at a stage where you have become preoccupied with minor facial features, mistakenly believing you are the source of aging. In reality, it is the change in your hair that accentuates imperfections in your face, bringing attention to facial features that previously were softened. The loss of your once ...
Silicones - What You Should Know
Hair products frequently contain silicones to give your hair a glossy and silky finish. The problem is that, although silicones may temporarily give your hair this healthy appearance, they actually form a barrier around each individual hair strand. Although this barrier may seem protective, over time it causes dryness because it keeps nutrients ...
Why Most Conditioners Don't Work - The pH Connection
The pH level of hair is crucial for maintaining its health and preventing damage. Imbalances in pH, whether too high or too low, can harm hair. However, the importance of pH levels in products is often overlooked. While some products cause the cuticles to temporarily lift, giving the hair a frizzy, rough ...
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Background
JoPaulo is a native of African Portuguese descent, raised in Mozambique, Zimbabwe, and South Africa. He moved to London from Zimbabwe to train as a hair professional, focusing on designer cuts and Trichology principles.
At the age of 21, JoPaulo opened his first salon, originally named Abstract Hair Salon, upon returning to Zimbabwe from the UK. His fascination with African botanicals, herbs, and fruits led him to adopt a holistic approach to both hair care and health. At a time when natural products were scarce in salons, JoPaulo began creating in-salon treatments made from natural ingredients. His experimentation with natural and pharmaceutical preservative systems, however, often met challenges due to the technological limitations of that era.
At 23, JoPaulo worked as a product consultant for TRESemmé Professional and a color consultant for the international hair color brand Indola.
At 25, JoPaulo established a partnership to create an apparel design and manufacturing company. However, due to his commitments in the fashion industry, including fashion shows and global travel, he chose to leave that sector to focus more on his salon in Zimbabwe.
At age 32, looking to expand abroad, JoPaulo fell in love with the USA, and especially California where he now lives with his family.
JoPaulo is also a UK Certified in Advanced Clinical Nutrition & Weight-loss, and Personal Integrative Trainer in sports and rehabilitation fitness. JoPaulo occasionally still works in this field.
USA Bio
2007 - JoPaulo established his second salon in California working in Ventura and West Hollywood.
2008 - JoPaulo Naturals Organics specializes in minimalist hair care products that emphasize fewer but more effective formulations for lasting results, eschewing unnecessary “clutter products.” A key initiative is the JoPaulo REFILL program, aimed at significantly minimizing plastic usage and promoting Eco-friendly practices. JoPaulo also pioneered the early incorporation of Rooibos/Red-Bush tea and pure Argan and Baobab oils in hair care, long before they gained international popularity.
2011 - Returned to Botswana, Zimbabwe, and South Africa for additional research on product, manufacturing, and distribution.
2021 - Expanded the Ventura salon to offer nutrient-dense African teas, fruit powders, collagen, bee pollen, and unique apparel, along with world handmade jewelry, equestrian design jewelry, memorial art, and various gifts for beauty, health, and well-being.
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As a life long Californian, Heather had exceeded all expectations in the makeup and skin care industry. With over 18 years in the profession she decided to move onto a different direction by following her calling in creating innovative art using multiple mediums- an inspiration acquired in childhood watching and helping her father in carpentry. Heather's attention to detail is impeccable and can be seen in all areas of her work. When she is not managing JoPaulo Salon, Heather dedicates her time to her artwork projects and crafting new and creative skills.
Background:
Licensed in Massage Therapy and worked at a holistic wellness spa in Ventura/Pierpont.
Licensed Aesthetician.
Introduced unique body products and treatments
Creating soaps and candles.
Consultant for JoPaulo Naturals Organics Products.
Re-purposing and redesigning old furniture into art forms.
Ceramic tile art.
Current:
Designing and creating hand crafted jewelry using a wide range of metals and stones.
Equestrian Design Jewelry & Memorial Art creations.
Managing director, consultant and partner to JoPaulo Naturals Organics.
For more information on our services, products or prices please read the section below before calling or filling out the contact form.
New guest to JoPaulo Salon looking for a color service, a free consultation is required prior to booking your appointment.
Please note, if you use any hair products at home that contain silicones, results on your color service may be unpredictable and or not as long lasting. This can be discussed during your consultation.
Wednesday to Saturday - OPEN
Operating Hours Are Based By Appointment Only
Monday to Tuesday - CLOSED
Phone: 805-765-1772
1821 East Main St - Ventura, CA 93001
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Consultations serve to eliminate any unnecessary services, allowing JoPaulo to dedicate sufficient time to each client without the risk of double booking or rushing during appointments. They are particularly beneficial for skin allergy testing if clients have sensitivities or are considering new color brands.
During the consultation, JoPaulo will address any questions related to hair health, color, styles, cutting techniques, and product ingredients. New guests who wish to request a color service must schedule a * free 20-minute consultation before booking their service, as experience has shown that over-the-phone quotes often exceed the actual price at the time of the appointment.
(*) Note: Charges of $1 per minute apply for any time exceeding the 20-minute free consultation slot, which includes late arrivals. Arriving more than 10 minutes late may result in cancellation of the consultation, which can be rescheduled if necessary.
An approximate price range for an all over single process color (not including a cut or blow-dry) is between $120 - $170 (dependent on hair length). Color corrections may cost more.
Click here for more info about our unique color line.
It is advised to reserve your appointment(s) with JoPaulo at least 2 weeks in advance to avoid disappointment. Optionally we can also put your name on our waiting list in case a cancellation occurs.
All booking requests for JoPaulo are accepted via phone, text, or email; walk-ins for hair appointments are not permitted (boutique and product store remains open to public). Responses to inquiries are typically made within a few hours on operating days (Wednesday to Saturday), while Monday and Tuesday requests may take longer due to salon closure.
We offer a peaceful and relaxing environment with no double bookings and typically run on time, giving you one-on-one attention. If you are late by 10 minutes or more your services may be altered to fit the remaining time and you may still be responsible for the full amount of the services booked. On some occasions we may have to cancel or reschedule your appointment.
Our preferred payment method is credit/debit card (fee), checks or cash. Please bring exact change if you plan to pay with cash.
We look forward to meeting you!
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Late Arrivals
We provide clients with individualized attention in a serene setting, ensuring timely sessions without double bookings. While we encourage punctuality, we accommodate minor delays; however, if you are late by 10 minutes or more, your services may be adjusted, and full payment may still be required. In some cases, it may be necessary to cancel or reschedule your next appointment to avoid affecting other clients.
No Shows & Cancellations
We request 48 hours' notice for booking changes, as no-shows and last-minute cancellations negatively impact our business and other clients. Clients who no-show may incur a charge of 50% to the full service cost and may be required to pay in full for future appointments if they frequently miss their bookings. We appreciate your understanding as we strive to maintain fairness for all clients.
Cell Phones
Although we do not mind you using your cell phone, please do so responsibly and with respect to other clients and their stylists. Keep in mind that talking or texting on the phone makes it difficult for a stylist to do their job effectively and may result in an uneven cut or color. This can impact your service and corrections needed may not be possible if your service time is over.
Product Recommendations
If you want to maintain your hair color and styling results, using suitable shampoo and conditioner is essential. This can lower salon visits and save costs over time. If you can't purchase all recommended products at once, inquire about the most crucial ones to prioritize when building your collection. Additionally, ask about product guarantees and saving options with refills.
7 Day Service Guarantee
We acknowledge that perceptions may vary and therefore provide a seven-day guarantee policy, subject to management approval. Clients uncertain about their haircut or color are encouraged to contact us within this period for JoPaulo to resolve any concerns at no cost. Please note that once services are completed, we do not offer refunds, and after the seven-day guarantee expires, changes due to a change of mind may incur charges up to the full service price.
No Tips Required
JoPaulo does not expect tips from clients; instead, he prefers that clients purchase recommended retail products to look and feel their best between visits. Referring a friend or family member is considered the highest compliment.